Clik here to view.
8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)
Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research, cleaning and deduping a single record costs $10 — and if you leave it in your...
View ArticleClik here to view.
Making the Move to Marketo
Practical Advice for a Seamless Migration You’ve decided to make the move to Marketo. Congratulations on making a great decision on your journey to marketing maturity. While Marketo is built for speed...
View ArticleClik here to view.
18 Simple Strategies to Create Email Marketing Campaigns That Stand Out
In today’s world, companies of all sizes are tightening their belts and paying close attention to how and where they spend their money. As a result, it’s becoming more important to stand out from the...
View ArticleClik here to view.
Tips for Cleansing Your Account Engagement (Pardot) Database
If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes...
View ArticleClik here to view.
Marketing In A Tough Economy: How to Make Every Dollar Count
It’s a tough economy, and many businesses are pulling back on their marketing investments. Traditionally, marketing has been regarded by executive staff as more of a cost center than a revenue...
View ArticleClik here to view.
Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
View ArticleClik here to view.
4 Common Email Rendering Issues in Microsoft Outlook and How to Fix Them
In my last article, I provided some tips on how to build a better email newsletter. But what if, after spending all that time designing your beautiful newsletter, Microsoft Outlook doesn’t render it...
View ArticleClik here to view.
Let Them Know How Much You Care: The Importance of Customer Marketing for...
In October of 1984, R&B legend Stevie Wonder released his most prolific hit ever: “I Just Called to Say I Love You.” Not only did this love ballad reach number one on the Billboard charts, but it...
View ArticleClik here to view.
Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this market have become significantly lowered thanks to increased...
View ArticleClik here to view.
How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
View ArticleClik here to view.
Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
In today’s world, every business is keeping a close watch on budgets and productivity. Marketing departments are no exception to this rule. In fact, marketers may be feeling even more pressure now...
View ArticleClik here to view.
What Is Engagement Marketing?
Did you check your social channels today? I’m guessing you did. How many advertisements for products and services did you see? Did any of them catch your eye? Did you click through to learn more? Did...
View ArticleClik here to view.
BDO USA, LLP Expands Digital Advisory Services & Solutions with the Addition...
MARCH 2, 2021 − BDO USA, LLP, one of the nation’s leading accounting and advisory firms, today announced the addition of DemandGen International, Inc., a leading provider of digital marketing strategy...
View ArticleClik here to view.
Marketing during a Time of Disruption: 8 Steps to Help Keep Your Revenue...
For marketers, disruption isn’t anything new. Whether it’s undergoing digital transformation within your organization, managing shifting goals and budgets, pivoting to counter a new or existing...
View ArticleClik here to view.
User Stories: Keeping End Users at the Center of Agile Development
As a business analyst at BDO Digital, my job involves managing Agile project development to help our teams and clients work in harmony toward a common goal. When working with a client to develop a new...
View ArticleClik here to view.
You Should Be Using an SLA for Your Marketing Campaigns (If You’re Not Already)
“Why is it going to take 3 days to send out this simple email to my prospect list?” Most campaign managers and specialists have experienced pushback on the amount of time it takes to produce an email...
View ArticleClik here to view.
How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success. It’s more than “data in, data out” – it’s the science and the art of...
View ArticleClik here to view.
Documentation 101: Writing Documentation That Anyone Can Use
It is time for that dreaded topic: documentation. Everyone needs it at some point, but most people hate creating it. Often, it’s because they lack the time, tools, references, or knowledge to do it...
View ArticleClik here to view.
Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your lead scoring program). So, now that you’ve made the case to your...
View ArticleClik here to view.
Don’t Keep Your Prospects Waiting: Empower Them with Automated Scheduling
Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable, or to order and schedule a delivery from that same restaurant using a service like...
View ArticleClik here to view.
If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
View ArticleClik here to view.
You Had Them at Hello: 8 Tips to Take Your Onboarding Program to the Next Level
All your hard work paid off. That new lead you nurtured from Prospect to Closed – Won is now a new client. You invested a significant amount of time and money up front. Now that you’ve closed the...
View ArticleClik here to view.
If You Can’t Measure It, You Can’t Improve It: A Quick Overview of Marketo...
Do you know which marketing programs and channels are driving the most engagement with your prospects and customers? Unless you’re already using a multi-touch attribution tool, this can be hard to do...
View ArticleClik here to view.
How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard, out-of-the-box reporting capabilities leave a little to be desired....
View ArticleClik here to view.
Content Marketing Trends and Strategies in 2022
The evolution of content creation and delivery in digital marketing never sleeps. As we head deeper into 2022, changes in consumer habits and new digital marketing strategies will continue to emerge....
View ArticleClik here to view.
DemandGen Radio: 10 Crucial Demand Management Initiatives
Demand Management deepens relationships between you and your qualified prospects through active, intentional — and often automated — engagement. Done well, your Lead Management Framework can produce...
View ArticleClik here to view.
DemandGen Radio: Guy Kawasaki on Building Evangelism for your Product
Guy Kawasaki is an author, entrepreneur, and now Chief Evangelist at Canva. In this episode, Guy and David start off by talking about their early days as evangelists for Macintosh and how their...
View ArticleClik here to view.
Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand Generation. In case you missed it, he introduced the D3 Methodology, a holistic...
View ArticleClik here to view.
Create a Competitive Advantage by Becoming a CX ‘A-Team’
On a scale of one to 10, most people rate themselves at a seven or better. The phenomenon, known as “illusory superiority,” has been studied for years by David Dunning, a psychologist at Cornell. This...
View ArticleClik here to view.
Quick Wins Don’t Scale: How to Build Your People and Technology to Support...
For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve. These days, however, with the complexity in technology and strategy for revenue generation,...
View ArticleClik here to view.
Four Best Practices for Accessibility in Email
Let’s talk about accessibility in email. Email accessibility seems to be one of those topics that companies either don’t consider, don’t think it applies to email or assume they are already...
View ArticleClik here to view.
A/B Testing: What, Why, and How
Marketers frequently talk about A/B testing. Although it sounds like a fancy marketing term, it’s a very straightforward method of honing your message and developing a better understanding of your...
View ArticleClik here to view.
DemandGen Radio: What Marketers are Doing in 2021
In the latest episode of the DemandGen Radio podcast, David Lewis and Rob Bonham reflect on what it was like to be a marketer in 2020 and how marketing teams are pivoting to make this year a success....
View ArticleClik here to view.
Key Takeaways from a Masterclass in Demand Generation, with BDO Digital & Adobe
BDO Digital’s D3 methodology is a holistic model for driving growth through high performance demand generation. What exactly does that mean, and how can you apply the methodology to your own business...
View ArticleClik here to view.
7 Tips To Keep in Mind When Using Content for Lead Generation
There’s a reason why they say content is king — it’s more than just words on a page; it’s a powerful marketing tactic. The right content marketing strategy can do amazing things for your business. It...
View ArticleClik here to view.
Implement The D3 Methodology™ Within Your Organization to Maximize Growth
In the latest episode of DemandGen Radio, David Lewis and Carlos Hidalgo catch up to talk about the impact of The D3 Methodology – a model for redefining demand generation and better positioning...
View ArticleClik here to view.
5 Best Practices for Designing Winning Email Templates
Sending emails is a tried-and-true marketing tactic – and they deliver massive ROI. According to Hubspot, email marketing generates $42 for every $1 spent. That’s why 4 out of 5 marketers would rather...
View ArticleClik here to view.
How to Assign Final Grades to Leads and Create Dynamic Lists in Pardot
If you’ve been following our 3-part blog post series, you are building the knowledge you need to set up Pardot the right way to effectively score and qualify marketing leads. In part 1, we explored...
View ArticleClik here to view.
Boost Your Campaign Confidence With Engagement Marketing
I used to flinch when I was asked to show marketing ROI. “That’s not how marketing works!” I’d say to anyone who would listen. “You don’t show return on investment. You can’t measure awareness....
View ArticleClik here to view.
The D3 Methodology — Your Guide to Digital Transformation
Over the past several years, the term digital transformation has become as common as the word unprecedented in 2020. Among the many things we will remember about 2020, it will be the year that made...
View ArticleClik here to view.
Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
View ArticleClik here to view.
How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
View ArticleClik here to view.
ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
View ArticleClik here to view.
The Difference Between Mid-Market vs. Enterprise Marketing: A Q&A with Joe Paone
Splunk is a revolutionary data-to-everything platform that enables IT, security, and DevOps teams to gain visibility and insight into their machine data. Splunk provides companies with actionable...
View ArticleClik here to view.
4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
View ArticleClik here to view.
Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
View ArticleClik here to view.
Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
View ArticleClik here to view.
How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path a prospect takes to make a purchase (not to be confused with a customer journey, which...
View ArticleClik here to view.
Marketing Automation Platforms Require Regular Maintenance to Perform at...
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes for the common, everyday tasks required to get those campaigns going? Marketing...
View ArticleClik here to view.
Tired of Getting Bogus and Irrelevant Data in Your Uberflip Forms?
We’ve all been there at some point. We excitedly look through our form submission data from our most recent campaign only to come across bogus data. Someone with the first name of Test (and, funnily...
View Article
